SUMMARY DESCRIPTION:

The Manager of Public Relations will be responsible for overseeing and implementing communication strategies that promote a positive image and foster strong relationships between Memphis-Shelby County Schools and its stakeholders, including students, parents, staff, community members, and the media. This role will play a key role in developing the district’s public relations strategy, media relations, internal communications, social media presence, and crisis communications.

This position description is not intended to be an exhaustive list of all duties, knowledge or abilities associated with this classification, but is intended to accurately reflect the primary job elements.

1. Manages and implements effective communications strategies to support District initiatives in conjunction with fellow Communications leaders.
2. Provides effective management and support for the Internal Communications to develop systems and strategies to strengthen internal communication channels and processes.
3. Supports school and District leaders with communication response to crisis situations that may impact perception and reputation.
4. Manages internal communications to ensure staff, students, and parents are well-informed about district policies, programs, and events.
5. Tracks and analyzes the effectiveness of public relations efforts, providing regular reports on communication outcomes and recommending improvements or adjustments to strategies.
6. Plans, curates, writes, and edits content for a variety of communication mediums, including District newsletters, notifications on behalf of the Superintendent and District leaders, websites, print/digital materials, phone/text messages, video/radio scripts, etc. 
7. Coordinates with school staff and community partners to ensure events are well-executed and effectively communicated.
8. Coordinates the District's "Central Office PROs" program, which is designed to strengthen communication skills and awareness across all departments and ensure colleagues in other departments are adhering to branding standards and communications best practices.
9. Develops and executes social media strategies to engage with audiences, build brand awareness, and maintain a positive online presence. Manage day-to-day content creation, posting, and interaction across social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
10. Performs other related duties as assigned or directed.

Bachelor’s degree in Communication, Journalism, Public Relations, or a related area plus five (5) years related experience, or equivalent, for a total education/experience of nine (9) years. Strong oral proficiency in English and another language preferred. (PROOF OF EDUCATION, TRAINING, AND/OR EXPERIENCE IS REQUIRED)

Degree Equivalency Formula:

Bachelor’s Degree= 4 years plus required years of experience.

Master’s Degree=6 years plus required years of experience.